Multilevel Models of Creativity
Mark Batey, CPsychol AFBPsS
Head of Open Global Programmes
Manchester Business School, UK
14 Dec. 2014
Abstract: – Creativity and innovation are perhaps the most vital of all human resources. Creativity lies at the heart of finding new and useful ways of doings things, in any and every sphere of human involvement. Innovation, be it in a personal capacity, organisation or society is central to ensuring that creative ideas and concepts become products, processes and services that are of value. Due to the centrality of creativity and innovation, researchers, practitioners and managers have long had a vested interested in understanding these constructs better. Early studies focused on the individual (e.g. Guilford, 1950) with attention then turning to team and organisational factors (e.g. Anderson, De Dreu and Nijstad, 2004). These individual, team and organisational factors were more often than not studied in isolation. Recent advances in statistics and computational modelling mean that these factors can be considered more holistically. A multilevel approach may be adopted.
This seminar will define key areas, present some important issues around multilevel research, present theoretical and empirical multilevel research findings and finish with recommendations for researchers, practitioners and managers
Master Classes/Public Lecture/Focus Group
15 Dec. 2014
During his visit, Dr. Batey will conduct the following events:
- Master Class – Open to ASU Staff
- Public Seminar โ Open to the wider audience outside ASU
- Focus Group โ Open for Senior colleagues at ASU
Slides :
Click Here to download Presentation Slides